The phrase "very demure, very mindful" became a viral trend this month after it was popularized by a TikTok user named Jools LeBron. In a video, she used this phrase in a sarcastic way to describe her own behavior. The video shows her doing something you might consider impulsive or chaotic, but she prefaces it by claiming she's being "very demure, very mindful," and bam, it went viral with over 47 million views.
Savvy Sleepers Takeaway:
This phrase quickly caught on because of its relatability and the humor in juxtaposing self-perception with reality. People started using it to caption their own videos or posts where they do something less than "mindful" or "demure." Can you relate? Here is the latest on the TikTok instant star and sadly, the current drama as she was unable to Trademark the phrase before someone else did.
Hope this helps and enjoy the last few weeks of summer before the next TikTok trend takes over our feeds. Shop our full collection of Savvy Sleepers satin pillowcases ultra-smooth for hair, skin and lashes here. Always Savvy!
