Our Story

 

Savvy Sleepers was founded in 2012 by Dale Janee, inspired by her hairstylist Aunt Jean’s insights on protecting hair and skin during sleep. Launched in San Francisco and now based in Dallas, Texas, our mission is to bring wellness and beauty to your nightly routine. As a mother of four daughters, Dale is passionate about self-care, and that dedication is reflected in every product we create.

Our signature satin pillowcases, which are machine washable and feature a hidden pocket for your nighttime essentials, have been voted "Most Durable" by Women's Health magazine. Designed to reduce hair breakage, minimize wrinkles, and improve the quality of your sleep, they embody the balance of luxury and practicality that Savvy Sleepers is known for.

A key force behind our growth is our Marketing Director, Brittany Longden, who has spearheaded exciting collaborations and helped expand Savvy Sleepers to new locations. As a mom to an adorable one-year-old daughter, Brittany understands the importance of effortless self-care and brings that energy to our brand’s evolution.

At Savvy Sleepers, we believe in creating products that support wellness and beauty, helping you feel your best every day. From our beginnings in California to our home in Dallas, we continue to inspire with thoughtful designs that nurture hair, skin, and health while you sleep.

 

Sweet dreams,