Free Domestic Shipping Orders $35+

If the Volvo Wedding Commercial Totally Confused You Too, Read This!

Posted on

Does the #VolvoWedding commercial bug you? We've seen it SOO many times and have so many questions. Questions, questions, questions...

Why is the man with the beard in the back seat?

Is the woman in front his wife?

Are they driving to their daughter or son's wedding or is the wedding already over?

Are they happy or unhappily married?

What is that song? Now it's stuck in my head.

Who knew a car commercial could drum up so many frustrating questions? The tagline of the commercial is 'Our Idea of Luxury.'

Speaking of luxury. We sell anti-aging satin pillowcases that are ultra-smooth for hair & skin - and in the spirit of wedding season - they make gorgeous gifts for brides, bridesmaids and shower gifts. Especially our White Russian below.

Back to the commercial and the people in that Volvo who have us confused, curious and maybe a little annoyed. There is a full version and we found the Youtube video and posted it below.
First, the ad was released around Father's Day which makes sense why it's so focused around the father. Turns out, he is thinking about his wedding speech at his daughter's wedding and we don't want to spoil the whole story.

What is the car exactly in the commercial?

It's Volvo's new 2016 XC90. Luxurious and a 7-seater.

What is the Song?

That soft annoyingly catchy tune as a family drives their luxurious Volvo SUV on a scenic drive is by Sharon Van Etten and called 'Every Time the Sun Comes Up.' See the official video on youtube here.

Why is the Dad in the Back Seat?

He is thinking about giving away his daughter on her wedding day.

What is the FULL story?

If you want to see the Extended Version of the Volvo Commercial (it's only 3 minutes, but feels about 45), watch it below as it shows the son-in-law and wife driving with the father as well:



Slumber party question for you: Are there any other commercials that make you so curious or annoyed lately?




More Posts


  • offeshy: December 14, 2020

    Cialis Online Kaufen Erfahrungen Usakeweeds buy generic cialis Sleelldalf Naturliche Levitra

  • Delia Rodriquez: August 25, 2018

    Well one thing is for sure who ever hired this company.One think is so sure they are rich and famous .So hold on to that person
    They did a great job.

  • Tuty Rodriquez: August 25, 2018


  • Doc: August 24, 2018

    Actually I never even noticed the “tagline” probably because I was so busy thinking “Did they MEAN to make this so stupid and pointless?” As an attempt to give me a positive impression of the brand, it not only failed, it left me thinking that the company doesn’t care about their potential customers, is so snobby that they feel they could put their logo on a steaming pile of **** and people would buy it, or they figure their customers are such dumb mouthbteathers that they will buy their product if they just show them a pretty picture. Come to think of it – that last assumption is probably true of anyone who would buy a car from them after seeing this comercial.

  • Kim Rheinlander: August 10, 2018

    I think the daughter has passed away.

  • Eric: August 04, 2018

    And yeah, the married-off daughter and Jacob are presumably on route to honeymoon in separate transpo!

  • Eric: August 04, 2018

    After wedding. Mother of bride driving, Father of bride in back seat reflecting after wedding toast just like he did before wedding toast yet now not anxious but calm fulfilled, Groomsmen in front passenger and back seat (they picked up the flowers for lighthouse wedding earlier in same vehicle), groomsman in front took pix (nice camera!), shows a quick daughter pic then that of father’s toast, why the mom smiles, then shown to the dad, fulfilled.

  • leticia: July 31, 2018

    OMG im still so confused! Jacob is the daughters soon to be husband so who is the guy in the passenger seat? and why is dad driving in the back seat? who are the 2 men in the other car with flowers in the back seat. the song absolutely reeled me in- I love it! NOW I need the full story lol

  • Jen Gunther: July 26, 2018

    Nice explanation……….still questions though…..where’s MOM in all of this??? Why is DAD toying with his wedding band? Has MOM passed over?

  • George Aboud: July 25, 2018

    Thanks for the explanation

  • Munchies Coffee Workers: July 24, 2018

    Had me and my boss crying seeing the full version, made so much clearer, good gob VOLVO!

  • Laura Huff: July 23, 2018

    THANK YOU for this explanation! I laughed so hard when I saw that others had the same questions about the people in this commercial. Yeah. who’s wedding was it? Is the driver the bride or mother of the bride since she looks so much older than the passenger. (No words are spoken in the shortened TV version.) Was this actually a wedding or was it a funeral? Dad in the backseat is playing with a ring, and there are flowers in the back. But Dad is wearing a boutonniere – so funeral must be out of the question. Why is the presumed bride driving? Not to be chauvinistic, but I like to have my husband drive. Did the men have too much to drink? Is it Dad’s Volvo, as presumed by seeing him in the driver’s seat in the extended version, and he is too drunk or distraught to drive and only trusts his daughter to drive his luxury Volvo? Well done, Volvo marketing team. You have us talking about your commercial and remembering that it is a Volvo product.

  • Kiana : July 04, 2018

    But sis who is playing the father? Is he single? Is he down to raw ?

Leave a comment


Search our store