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Savvy Sleepers 'Little Black Dress' Official Press Release

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Savvy lifestyle brand releases Little Black Dress designed for life’s less glamorous moments

DALLAS, TX, June 6, 2017 – In addition to a line of hair- and skin-saving satin pillowcases, the Savvy Sleepers brand is expanding to include groundbreaking loungewear with the Savvy LBD.

 

Little Black Dresses (LBDs) play a critical role in any fashionista’s wardrobe; countless variations on the classic silhouette can make an LBD a suitable choice for any number of occasions. The Savvy LBD offers women the sleek, sexy styling of a little black dress in a garment that can stand up to life’s less glamorous activities. It’s machine washable and perfect for cooking, lounging around the house, getting ready to go out and even applying fake tanner.

 

The Savvy LBD is constructed from an ultra luxe, forgiving fabric that is resistant to stains, wrinkles and stretching out. A flattering tank cut falls just above the knees to hug and highlight curves while also hiding any problems areas. Thick straps and a dense fabric ensure you can wear the Savvy LBD without a bra, and the movable straps are a must-have for breastfeeding mothers. The dress can be stepped into and out of as well, for women seeking a lounge piece they can get ready in before a big event or wedding.

 

“As a working mother running my own business, I love that I can do practically anything in this dress,” said Dale Janée, founder and CEO of Savvy Sleepers. “I wanted an LBD that I could multitask my life in before actually getting dressed. Running around in a towel doesn't work well with babies, house guests and multiple other distractions. I can apply my fake tanner, check emails, feed my daughter, make a snack for myself, do my makeup and clean the house with comfort, style and ease.”

 

The Savvy LBD is constructed from a 94 percent Modal and 6 percent Lycra blend featuring the Savvy Sleepers signature embroidery across the chest. The LBD is available in three sizes: Small (approx. 2-4), Medium (approx. 6-8), and Large (approx. 10-12) for $59, plus US Free Shipping. Available now at www.SAVVYSLEEPERS.com.

The Savvy brand was founded in San Francisco, CA in 2012 by international beauty blogger and stylist Dale Janée, and has recently relocated along with her family to Dallas, TX. Savvy represents the luxury and style we all deserve, and our mission at Savvy Sleepers is to help you wake up refreshed, by turning your pillow into a nightly spa treatment for smoother skin and healthy, shiny hair.

 

Savvy Sleepers are sold in select hair salons and spas nationwide, and available via priority shipping at savvysleepers.com. All Savvy Sleepers are packed in a luxurious gift box complete with a card of authenticity, easy care instructions and pillow mints. Connect with us on social media @SavvySleepers.

Contact: dale@savvysleepers.com

phone: 415-854-0195

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